About Microplastic Free
Who We Are
Microplastic Free is run by a UK-based team of researchers and product analysts focused on helping consumers navigate the growing concern around microplastics in everyday products.
Why This Site Exists
Research shows that 72% of UK adults are aware of microplastics, but only 6% consider themselves well-informed about the issue. 89% of consumers want mandatory labelling on products — but until that happens, finding microplastic-free alternatives requires sifting through ingredient lists, academic papers, and fragmented information.
That gap between concern and action is the problem this site solves. We do the ingredient research, cross-reference publicly available data, and present clear ratings so you can make informed choices without a chemistry degree.
Our Mission
To be the most useful and trustworthy resource for UK consumers looking to reduce microplastic exposure in their daily lives — one product at a time.
How This Site Is Built
We believe in transparency about our process. Product research combines AI-assisted analysis of ingredient databases with human verification and fact-checking. Every claim on this site is grounded in publicly available ingredient data, manufacturer information, or published research.
We use cautious language throughout because product formulations change, data may be incomplete, and we do not conduct laboratory testing ourselves. See our vetting methodology for full details.
How We Fund This Site
Microplastic Free is currently a free resource that does not earn revenue from product links. We do not receive commission, referral fees, or any other payment when you click a product link. In the future, we may introduce affiliate partnerships with UK retailers to help sustain the site, but this will always be clearly disclosed. See our disclosure page for full details.
Contact Us
Questions, corrections, or product suggestions? We'd love to hear from you.
Last updated: February 2026